established its own DNA with seven core values that their coaches need to posess to be a worthy and genuine Agile Coach or Scrum Master.

Particular to the field of Agile coaching, and based on the BIG Five theory, goes one step further by defining seven core values that its coaches need to possess in order to be a fully-fledged Agile Coach or Scrum Master. The following seven core values are in the DNA of all coaches:



  •     Group-focused leadership
  •     Customer focus
  •     Organizational sensitivity
  •     Creativity
  •     Negotiation
  •     Adaptability
  •     Result-orientation

Based on the BIG Five
Most psychologists agree that one’s personality is made up of five important clusters of personality traits. These are often referred to as the Big 5. It is one of the most - and best - researched personality theories in the world. For this reason, the Big Five model is widely used in both assessments and career research. The five clusters of characteristics are:


  •     Extraversion
  •     Emotional stability
  •     Conscientiousness
  •     Agreeableness
  •     Openness

Agile Coaches & Scrum Masters supports companies and organizations on a project basis in their transition to Agile working.
During the implementation, development and improvement of Agile working, our coaches are deployed in the roles of Agile (Team) Coach and Scrum Master, at different seniority levels.
Our large network enables us to find the right coach for every assignment, for a perfect match between project and coach.